Today, your target audience spends a significant amount of their time reading or sending emails, engaging on social media sites, reading text messages, and searching for information on Google and other search engines. So if you are serious about promoting your business, make sure to focus on the right digital marketing strategies.
Here are 4 digital marketing strategies you shouldn’t ignore.
1. Social Media Marketing
Almost everyone has a social media account, which is reason enough for you to ensure that your brand is on this platform. Social media continues to grow at a staggering rate. Social media marketing is much more than just posting on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and other networks.
It requires careful planning and using both free and paid strategies to reach and engage with your target audience. Social media is one of the few platforms that have the power to open a line of communication with your audience.
As the web grows, the influence and impact of search engines continues to grow. Search engine optimization (SEO) is one digital marketing strategy that cannot be ignored at any cost. An elegant and fully functional website doesn’t make much sense if it cannot be found in your search engine results pages (SERPs). It is SEO that makes it possible for your pages to rank in the top results. Apart from its importance, it is a highly cost-effective strategy in itself, giving you an even more important reason to invest in it.
3. Bulk Email Marketing
Similar to SEO, email marketing is also one of the earliest digital marketing strategies. It also continues to be highly cost-effective. So it is extremely important that you focus your time and resources on this digital marketing strategy too. It will require building and maintaining an email list comprising of your target audience and then maintaining regular communication with them. This communication can be of different nature, with the objective being to build your brand value.
4. Promotional SMS
Your target audience spends hours every day on their mobile device. They are spending time on social media, reading text messages and emails, and interacting with their peers, family, brands, and looking for information. SMS continues to have very high open rates, making it an excellent way to send promotional messages. So make sure to include this mobile marketing strategy as well into your overall digital marketing strategy.