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5 Reasons Bulk Email Marketing Makes So much Sense

SEO, Technology 0

If you are serious about taking your business or professional service to the next level, you should consider bulk email marketing services. Everyone comprehends the simplicity of the email. And email marketing takes it to the next level without losing the minimalism of this communication channel.

Find out 5 reasons why bulk email marketing makes so much sense for any business.

1. Send Personalised Messages

Even when you are sending bulk email messages, it is possible to send out personalised messages to the recipients. Not only can the messages be customised to the interests and buying behaviour of the users, you can also address them by their name.  This helps in building a stronger connect with your audience.

2. Highly Cost Effective

Email marketing is amongst the most cost-effective marketing strategies that you can find. From traditional mail marketing to TV commercials to radio jingles to other types of online marketing strategies, email marketing stands out to be at the top in terms of cost effectiveness. Sending an email is free and it is only list creation, content creation, and the service charges of a company that you will have to consider.

3. Reach Instantly

Another advantage of using bulk email services is that your message is delivered instantly to the desired recipients. For examples, special offers and discounts can be conceptualised and the target audience can be informed immediately. The audience will receive the message in real-time. This is not something you can expect with traditional or even other forms of online marketing strategies.

4. Keep in Constant Touch

As already mentioned, bulk email marketing is highly cost-effective. Thus, you are able to use the platform to be in constant touch with your target audience without having to spend a fortune. Whether it will be promotional messages or just spreading information about your niche or brand, email acts as an affordable platform.

5. The Opt-in Option

What makes email marketing different from other forms of marketing solutions is the option provided to your audience to opt-in. It is not a direct form of advertising or traditional mail marketing where everyone comes in contact with your brand name or products.

The process begins with creating a subscription list where the interested users have to opt-in. All your newsletters and promotions will be sent only to these users who have already expressed their interest in receiving messages from you. This is a big step ahead in the marketing domain.

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4 Digital Marketing Strategies You Cannot Ignore

Email Marketing, Local SEO 0

Today, your target audience spends a significant amount of their time reading or sending emails, engaging on social media sites, reading text messages, and searching for information on Google and other search engines. So if you are serious about promoting your business, make sure to focus on the right digital marketing strategies.

Here are 4 digital marketing strategies you shouldn’t ignore.

1. Social Media Marketing

Almost everyone has a social media account, which is reason enough for you to ensure that your brand is on this platform. Social media continues to grow at a staggering rate. Social media marketing is much more than just posting on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and other networks.

It requires careful planning and using both free and paid strategies to reach and engage with your target audience. Social media is one of the few platforms that have the power to open a line of communication with your audience.

2. SEO

As the web grows, the influence and impact of search engines continues to grow. Search engine optimization (SEO) is one digital marketing strategy that cannot be ignored at any cost. An elegant and fully functional website doesn’t make much sense if it cannot be found in your search engine results pages (SERPs). It is SEO that makes it possible for your pages to rank in the top results. Apart from its importance, it is a highly cost-effective strategy in itself, giving you an even more important reason to invest in it.

3. Bulk Email Marketing

Similar to SEO, email marketing is also one of the earliest digital marketing strategies. It also continues to be highly cost-effective. So it is extremely important that you focus your time and resources on this digital marketing strategy too. It will require building and maintaining an email list comprising of your target audience and then maintaining regular communication with them. This communication can be of different nature, with the objective being to build your brand value.

4. Promotional SMS

Your target audience spends hours every day on their mobile device. They are spending time on social media, reading text messages and emails, and interacting with their peers, family, brands, and looking for information. SMS continues to have very high open rates, making it an excellent way to send promotional messages. So make sure to include this mobile marketing strategy as well into your overall digital marketing strategy.

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Reasons for Investing in Bulk SMS Service

Social Media Marketing 0

Traditional advertising channels used to be highly effective in the past. With almost everyone spending a significant amount of their time using mobile devices, marketing dynamics have changed dramatically. With your target audience spending an average of several hours on their mobile device every day it is not possible to ignore the importance of Bulk sms service. It allows you to make much deeper impact compared to most of the traditional forms of advertising.

Explore the key reasons why your business should also be investing in bulk SMS promotion.

1. Very High Open Rates

Studies show that almost 98% of text messages are opened by the recipients. At the same time, messages are opened within an average of 5 seconds. Compare that with other marketing strategies and you would certainly want to include Bulk sms service in your overall marketing plan.

2. Send Personalised Messages

Any marketing method that can be personalised can add lots of value to your overall brand value. It can also increase the impact of your marketing campaign. The right Bulk sms service provider can allow you to send out personalised messages to your target audience. You can personalise messages based on many factors, including the following:

Previous buying behaviour or interaction with your brand
Demographics
Location

This promotional service allows you to do this whilst keeping the costs low.

3. Highly Cost Effective

Traditional forms of advertising are expensive even in this era when highly cost-effective online marketing and mobile marketing platforms are available. A Bulk sms service provider allows you to run your campaigns for a fraction of the cost whilst allowing you to reach a vast audience. Besides, the ROI on this strategy are also much more lucrative to ignore it.

4. Highly Targeted Promotions

You can easily manage your SMS campaigns from a Sms gateway and reach exactly the group of audience you want to target. The involved technology has evolved significantly and it is possible to target messages to users based on the following factors:

Users who have consented to receiving promotional messages from you
Users who have a business relationship with your company

Thus, there are many reasons for investing your time and resources in Bulk sms service.