Traditional advertising channels used to be highly effective in the past. With almost everyone spending a significant amount of their time using mobile devices, marketing dynamics have changed dramatically. With your target audience spending an average of several hours on their mobile device every day it is not possible to ignore the importance of Bulk sms service. It allows you to make much deeper impact compared to most of the traditional forms of advertising.
Explore the key reasons why your business should also be investing in bulk SMS promotion.
1. Very High Open Rates
Studies show that almost 98% of text messages are opened by the recipients. At the same time, messages are opened within an average of 5 seconds. Compare that with other marketing strategies and you would certainly want to include Bulk sms service in your overall marketing plan.
2. Send Personalised Messages
Any marketing method that can be personalised can add lots of value to your overall brand value. It can also increase the impact of your marketing campaign. The right Bulk sms service provider can allow you to send out personalised messages to your target audience. You can personalise messages based on many factors, including the following:
Previous buying behaviour or interaction with your brand
This promotional service allows you to do this whilst keeping the costs low.
3. Highly Cost Effective
Traditional forms of advertising are expensive even in this era when highly cost-effective online marketing and mobile marketing platforms are available. A Bulk sms service provider allows you to run your campaigns for a fraction of the cost whilst allowing you to reach a vast audience. Besides, the ROI on this strategy are also much more lucrative to ignore it.
4. Highly Targeted Promotions
You can easily manage your SMS campaigns from a Sms gateway and reach exactly the group of audience you want to target. The involved technology has evolved significantly and it is possible to target messages to users based on the following factors:
Users who have consented to receiving promotional messages from you
Users who have a business relationship with your company
Thus, there are many reasons for investing your time and resources in Bulk sms service.